UTM link generator
A UTM link generator tool is a free online tool that allows you to easily create links with custom UTMs. UTM stands for “Urchin Tracking Module”. It’s a simple code that you can add to the end of a URL in order to track a campaign. Adding UTMs to your links allows you to see how many people are clicking on your links, and where they’re coming from. This information can be really valuable in understanding what’s working and what isn’t in your marketing campaigns. There are a lot of different UTM link generator tools out there, but we recommend using either Google Analytics URL Builder or HubSpot’s Campaign URL Builder. Both tools are free, and they’re pretty easy to use.